For the first time this year I have managed to string 3 runs together in a week. Say it quietly so we don’t jinx it! The running itself is outrageously hard but it feels good. For the first time this year I ran in short sleeves and in spite of my hay fever settling in for the spring and summer now, the many shades of green and the blossom were gorgeous. I am very ploddy and I am trying not to be grumpy about it. I ran/walked 2 miles using 30/30 intervals. Then I walked another mile and a bit back home. And in spite of the recent Nike advert I am recording the entire 3.15 mile as a run on my spreadsheet – tolerate away Nike – you do you, I’ll do me. In case you didn’t see it, Nike used the phrase ‘Runners Welcome, Walkers Tolerated’ in their Boston Marathon ad. They have since withdrawn it following backlash. I am not really mad at the advert. I think it is idiotic to alienate a huge set of your potential customers but I don’t actually think that’s what will actually happen here. I am bemused that people are surprised that a company like Nike, or any other sports brand for that matter, would use that sort of advertising. I think calling them out is good, sure, but the internet outrage will have no impact. The only thing that would is if we stopped buying Nike gear and most of us won’t. I am pretty sure the ad did its job, we’re all talking about Nike, the backlash was undoubtedly anticipated, as was the withdrawal and apology. I mean think about this, marketing of sports clothing and shoes seems to me to all be about how that brand will make you fitter, faster, stronger, leaner (or, since the 90s seem to be back, skinnier). It’s about performance. It is not about comfortably being able to move your body in any way that feels right for you. It made me think about how difficult it is in my experience to find comfortable exercise clothes that fit well in my size. I’m a UK size 18ish – large yes but hardly whale size and certainly not unusual. There are a lot of sports brands that do not even make running tights or tops in my size. Others do but my choices are basically black tights or black tights. Anyway, I don’t want to rant. Let’s just say that if your brand doesn’t make anything bigger than a size 16, which comes up small and then call that XXXL, then you’re the problem. I did not fit into those items when I was very much marathon fit. So I get the outrage when sports brand imply that they are really for fit, fast, strong, skinny people but I don’t get the surprise. The whole industry has a problem with gatekeeping exercise and movement. Let’s just ignore that bullshit and get on with our lives. I ‘boycott’ most sports brands, not by choice, but because they don’t make anything in my size. Shoes are different of course but you’re not likely to find me trying on shoes from brands where I don’t fit in the clothes because I’d never go into a store and when I buy online, I stick to what I know.

Anyway, rant over. I am quite enjoying being part of the virtual challenge. I joined the Facebook Group. I am not sure why because we all know by now that most groups will just annoy me. I had a quick scan through and muted it. There seemed to be a lot of nonsense and some spectacularly stunning stupid and too much weight talk for my liking and people doing things that don’t make sense to me like signing up for multiple challenges at the same time and using the same runs/walks for them all. I am trying to be very ‘you do you’ about this and leave people to their thing but no. You cannot run (or walk or whatever) in one place physically and then transmit that to more than one virtual location. That’s cheating surely? But ok, you do you. I just don’t want to know about it. Anyway, here are a couple of screenshots from the App to give you a sense:

The first is the virtual bib you get when you register for the challenge. I like the colours on this one. The second is a shot from the map. The JG is where I am currently. The red marker is where I should be based on the time I set and distance of the challenge and the other markers note points at which I unlock a tree being planted (5 trees are planted for me completing this challenge – Conquerer Virtual Challenge partner with Veritree) or (not visible on this map) or local interests or local spots. At the bottom of that screenshot you can also see the percentage distance and time already covered. If you expand that you get details of those metrics. Below that is the main menu. The last picture is of my rewards page showing what I have ‘unlocked’ so far and how far it is to the next thing.

Those of you who read my last post and have a sense of Cuban geography might have noticed that I have jumped. I was intrigued to see how this would work because obviously 70 miles is not going to take me from Santiago de Cuba to Havana. I am too lazy to Google it but it must be 500 ish miles. So following my last run I was bang in the middle of Santiago on the Cuba map. It could have been on a tree like this – take in January 2011 and no idea what it looks like now.

At some point on today’s adventure I entered the portal and transported myself to the edge of Camaguey. Hm. Ok. That’s not what happened when we were actually in Cuba of course. In 2011we were coming the other way and before Santiago we were deep in the Sierra Maestra and hiked to Comandancia de La Plata. Stunning views and a sense of tangible history is what I remember from that day. I also remember wondering why some of the people on the trip had come to Cuba and on this particular trip as there seemed little or no interest in history and zero background knowledge. It’s not that I knew (or know) lots but I remember being taken aback by the ignorance of some and lack of curiosity in others. I probably had lots of questions but as usual, none would form fully until much later when the chance to ask them had passed. Sometimes that’s just how my brain works, it takes time to process and take it all in.

So for the purposes of my virtual journey, we have jumped a few 100km but it was a great excuse to defamiliarise myself with a map of Cuba and look through the photos from the trip to try and work out where we were when and what that means for the timeline and route of our trip. I might be wrong of course, I have a very unreliable memory but it doesn’t really matter. It’s nice to have those memories and to let them lead me to questions that might occupy my brain on my next run. Questions about revolutions, questions about change, questions about power, questions about what the world could and should look and feel like for all of us. You know, just the little things.